Uma lista de contactos de marketing serve de chave para qualquer organização B2B e é uma das primeiras coisas que qualquer empresa deve fazer.
Ideally, a contact list contains all the people to whom your product (or service provided) was sold or who showed interest, but the sale (for some reason) didn’t end up happening.
Once you have a reasonable number of people on your data contact list, you can start to communicate your message, with the aim of initially creating brand awareness and then generating potential customers or upselling opportunities to existing ones.
We already mentioned that those who bought your product or service should be on your contact list! In addition to these, you should also add people of interest who digitally or physically (networking) have provided an e-mail address.
The most important thing you can never forget is that you must have the contact’s permission to send an e-mail and store their personal details. There are many ways to gather this contact information, although in all cases you have to be careful to ensure your product or service is relevant.
If it is a first contact, present your product and show several reasons why that contact could win.
NOTE: Don’t forget to give the contact the opportunity to unsubscribe and leave your Email Marketing list!
Remember to update your contacts with other contacts you already had, such as personal contacts, if your product is right for them, former and current customers.
A good practice would be to call all your old customers to confirm that they are happy and willing to receive and hear about your new product/service.
On your website, it’s super important to have a field where you can collect information from those who visit – such as through a form or a newsletter subscription field. Offer something as a bargaining chip for the email.
Did you know that you can use Telegram as a sales channel?
Once you have finally built a good email marketing database, you can start sending emails. Email marketing is very cheap, there are several types of services on the internet that provide this type of product for a few euros a month.
When it comes to sending a message regularly to all contacts who have opted in to receive that communication, nothing beats good old email.
You can send different emails to different groups of people if you have segmented your contact list.
We won’t go into how to write the perfect email to a client or potential client, but you should keep your contact list up to date. Removes bounced and unsubscribed emails or you may be flagged as a spammer, if this happens, you will have the misfortune that all your emails will be bounced or end up in spam filters.
To find out more about creating successful campaigns, you can read this step-by-step guide to start your email marketing strategy
Ironically, sending a letter through the post has some costs associated with it, depending on size, weight and content. So don’t have a problem hiring a team who manage your Email Marketing and do the email writing – these are professionals who know how to compose and where to place the right CTAs.
The more contacts you collect, the better the organisation should be. It makes different lists of…
You’ll certainly want to separate your existing customers from ‘potential customers’ and ‘curious ones’. Potential customers are those with whom you have already had a conversation and have shown interest. A “curious” is just a name on the list, someone we suspect should be interested but with whom we have had no interaction.
Then, you may want to send communications more frequently to people who have recently expressed interest in your offer, using a drip marketing campaign.
Discover how Marketing Automation segments the company’s contact base according to criteria that you define.
As with pretty much all marketing activities, building a contact list takes time, and you shouldn’t expect a huge influx of leads and sales when you send out your first communication. But over the years, as your contact list grows and people become familiar with your brand and product, you may be in for a positive surprise!
