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TikTok Ads and SEO for tourism

August 26, 2022

hese are some tourism-related companies that have come to us asking for help with their digital campaigns. Not only in Facebook Ads / Instagram Ads but in Google Ads and Tik Tok Ads we help in the creation and monitoring.

Some of these companies didn’t even have Google Analytics implemented, so (and as we do with all our clients) we created, implemented and added a Google Tag Manager as well.

Through Google Tag Manager, we created strategic goals for measuring conversions in PPC campaigns, feeding Google’s algorithm in order to create segmented and refined lists of visitors to consequently create lists for remarketing.

Unfortunately, we can’t go into specific details about names and numbers, but we can tell you what on average any of these tourism-related businesses have registered in the last 3 months:

Tripled the number of users on the website
Bounce rates below 40%
Average page time above 2 minutes
Presence in the National and International market
Conversion rate above 20%.

In addition to this, the companies relied on SEO services. First, we dealt with specific technical problems on each site. Only afterward, we optimized the metadata with suitable keywords for the niche. Finally, we created a content strategy to improve internal linking and increase organic traffic.

From the SEO optimizations, these are some results we can notice so far:

Average +35% increase in organic visits over the last 3 months compared to the same period last year
Increase in site authority
Indexation of keywords with high search volume
30% of keywords in the first positions on SERP

Finally, these companies were provided with IT and design support to improve their websites, social media communication, and engagement with their audiences.

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