Similar audiences are a great way to reach new people who will possibly have an interest in your business, as they have similar characteristics to your best existing customers. Let’s take an in-depth look at what it is and when it’s best to use it.
What is the public lookalike?
The lookalike audience is an audience with similar interests to the existing audience. This is a great tool to reach new customers who will certainly have an interest in your business as, they are similar to your frequent customers.
In this way it is possible to find users who have similar characteristics and interests to existing consumers, which naturally leads to more effective segmentation.
Objectively speaking, lookalikes are intended to increase reach to an audience by using people similar to the original base on which it was built.
Through audience lookalike, you can build more effective campaigns, as they will be targeting an audience very similar to the one that already consumes your products.
In practice, the purpose of this tool is quite specific:
When the lookalike audience is built, a source audience (audience on which the lookalike audience is based) created with information gathered through the pixel, their mobile app or your page fans is chosen.
In this way, it optimises spending and reduces the cost of acquiring new customers.
Building a qualified audience with a genuine interest in the products or services being promoted is the equivalent of having part of the process required for a successful campaign already gone through.
Below are 5 tips on how to build a qualified audience:
Creating a lookalike audience allows you to reach a “cold audience”. Unlike “hot audiences”, it allows ads to have a much greater reach in terms of the number of people. Below are some tips that should be adopted when creating lookalikes.
Audience lookalike is a tool that can be used across different platforms and contexts in whatever way is most beneficial for you. Among the platforms on which it can be used is Facebook, LinkedIn, Google and Instagram.
If you think the process is too complicated, talk to us, we will be happy to help.
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