Why is Digital Marketing important for small and medium-sized companies?

Digital Marketing is for any type of business

Digital marketing has become a necessity in today’s world, driven by the Internet. With more than 3 billion Internet users worldwide, we would think that creating a website is an obvious task for any company that wants to succeed, experience constant growth and increase sales. However, many small and medium-sized companies (SMEs) think that the online world is out of their reach, for the reason that they may consider it too expensive or think they will not reach their target audience.

The Internet is an essential part of most people’s lives, and consumers are increasingly used to seeing products or brands online and also on social media before deciding what to buy.

While it can be challenging for small and medium-sized businesses to implement digital marketing strategies, it is worth the effort. When done correctly, these methods have the potential to generate excellent results in the short and long term. A digital marketing campaign uses the Internet to reach its target audience. Search engines and social networks have become powerful tools for marketers around the world. Any type of business can benefit. All you need to do is adapt your marketing campaign to maximize your reach and get more customers interested in your business.

3 advantages of investing in Digital Marketing

Any research on the internet will give you a top 10 reasons to have digital marketing. However, as we are talking about small and medium-sized companies, we have summarized in 3 points why it is crucial to start investing in digital marketing TODAY:

  1. High ROI

Digital Marketing has a higher ROI when compared to traditional marketing, as it incurs varying expensive costs depending on the platforms. There are three main costs in all traditional marketing strategies: development, production and publication costs; this is valid for national or regional TV, magazine, newspaper or radio ads.

Digital marketing, on the other hand, is much more accessible. Digital marketing campaigns can be adapted to almost any budget and their cost of publication is practically reduced to zero, since everything is done mainly through your own website and social networks. In addition, there is no need for a long-term commitment, since website traffic channels, such as pay-per-click (PPC) and email marketing, can be modified or updated regularly. Email marketing is an excellent tool that allows you to reach both potential and current customers almost instantly, facilitating the promotion of your brand and generating relevant traffic to your website.

2. Proximity to audience and potencial clients 

Digital marketing aims to attract the attention of your target audience.

Content marketing, search optimization (SEO) and social media marketing – three pillars of digital marketing – involve developing a strategy to create content that is relevant to your audience, facilitating the search process and reaching out to your business.

Did you know that 61% of online searches are about reviews of products and / or services?

Think about what an optimized website, with engaging and high quality content, with relevant publications on social networks and critics can do for your company! Interestingly, content marketing can generate up to 3 times more leads than traditional marketing strategies, at a third of the cost. Digital marketing campaigns allow you to create brand awareness and also allow you to be constantly in touch with your customers and potential customers, earning your loyalty by leaving criticisms about yourself.

3. Results (or lack thereof)

These can be seen almost immediately! Here we talk about another pillar of digital marketing, metrics and analysis. The results of a digital marketing campaign can be measured in hours and sometimes even minutes after they have been launched. A measure of your success or failure can be obtained thanks to tools like Google Analytics, which allow you to monitor how the audience is reacting to your strategies practically from the beginning. By using this tool that monitors and reports traffic to your site, you can gain valuable information that will help you know if you are on the right track. For example, you can learn more about the demographic group that visits your site, what people are looking for, which campaign is the most successful, and which has the highest conversion rate.

With this information just a few clicks away, it is easier to implement changes and adapt your digital marketing strategy to the response of your market.

How much money shoul I invest to have a successful campaign?

The digital marketing strategy is no longer just for large companies, in this digital age it is available for any business! Do not think that you will compete with the big sharks in the market, because with well-done and targeted campaigns you will surely find the right buyer for your business.

Taking Coca Cola as an example – they spend something like 3.3 billion euros a year on advertising … it’s a lot of coca cola! But, your business is not a Coca Cola, you are not advertising to the whole world, nor to the entire world population. What we mean by this is, throughout our years of existence, we have already seen campaigns being successful with 1, 2, 5, 10 and 15 euros daily to be successful – everything will depend on the business, its size, what it sells, to who it sells – variable after variable after variable. What matters at the end of the day is that you have a professional or a digital marketing agency that understands what you do! Not all campaigns need a lot of money, when you understand what you do, you get the best results at the lowest cost.

There are many agencies and digital marketers and consultants. Do a market survey, investigate who can help you at the most reasonable price according to your needs.