WhatsApp Business is a free app that was developed in order to respond to the needs of companies, and it’s available for Android and iPhone. This app facilitates communication between companies and customers, providing tools to automate, classify and automatically respond to messages.
As we already know, in the original WhatsApp we were only allowed to send photographs or video in each selected conversation, thus sharing information and the company’s contents to the customer was more complicated.
As such, WhatsApp Business was created, with the aim to help companies implement more advanced marketing strategies in order to increase sales and implement effective automation that is easy to put into practice.
The first step in developing strategies is to know very well the profile of the customers of the business and align the communication with the needs of these customers.
After noticing that several companies used WhatsApp for professional purposes, the instant messaging app decided to launch a business-oriented version, with the implementation of some specific features such as quick responses, business profiles, automatic messages, and tags.
WhatsApp also has the functionality to accept payments through WhatsApp Pay, following a partnership between the Visa network and the Facebook Pay platform. This new feature allows both personal and professional account users to make transfers and payments to each other, as well as send or receive money from each other via the app.
Automation makes WhatsApp very practical and easy to use. Considering the fact that companies usually have a lot of contacts they must communicate with, it would be extremely complicated to send, for example, a personalized image to each of the customers. As such, the broadcast list was created, a feature that allows you to optimize your time and send a single message to several people simultaneously.
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In practical terms, it works as follows: add customer numbers and send a message as if it were a group conversation on WhatsApp. However, customers will receive an individual message, which seems to be designed according to their objectives and needs.
It is important to note that messages are only sent to customers who are already in your contact list. However, if you are interested in increasing your number of contacts, you can always disclose it in your email signature or install a plug-in on your website so that the user is taken immediately to your company number.
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