Marketing Automation is based on the use of software where some rules are defined, making certain routine tasks become automatic. Through this process, you can communicate with your clients at the right time. This leads to a more efficient and segmented connection (since these software guarantee access to more valuable and quality insights about your contacts) and more time to dedicate to the leads who are more prepared to make the purchase.
The main goal of automation is to ensure that the sales team has access to high-quality leads, so they can be more productive and earn more revenue for your business.
When done effectively, automation helps companies of all sizes achieve their marketing goals and drive results.
While many aspects of your business can benefit from automation, each case is different, and you should always analyze and automate what works best for you. You should also bear in mind that automation is not intended to replace people, but to facilitate and streamline your work so that it is more productive and profitable.
If you want to know more about how Marketing Automation works, what are its benefits and features, read here.
Marketing automation enables you to achieve more goals with less effort.. If one or more of the following statements apply to your business, you should consider investing in Automation:
Remember: even with the best automation tool, your campaigns, and messages should always focus on real people that customers can talk to.
But after all, how can you save time and money with automation? We leave you 10 possibilities:
By automating the posting of content and ads on social media, you can save more than 6 hours a week on network management and allocate that time to other tasks. Plus, you make sure your profiles are always up-to-date!
You can display personalized content and offers, based on previous searches and the user’s purchase history. Do you know that businesses that use this feature show an average increase in sales of 20%?
You can increase your response rate by 250% if you automate outreach and follow up emails.
Check out these 4 tips to sell more through email marketing
If you set appointments for meetings with clients using an automation tool, you save 80% of your time in planning and managing teams.
Companies that automate lead nurturing, with well-defined email campaigns in terms of offers and schedules, see a 10% increase in revenue.
Learn more about the Importance of Leads to Increase Online Sales
Did you know that acquiring a new customer costs between 5 and 30 times more than retaining one? Follow-up email automation drives customer engagement as well as upsell.
Learn to sell more with customer retention
By automating this process, the sales team greets potential customers when they are ready to buy. In this way, they can handle the sales approach much more simply.
Businesses that use the upsell option when selling online (for example, offering a product that is more beneficial to the customer and more profitable for the business at the end of the purchase) can increase average orders by 360% or more.
Did you know that 49% of consumers are willing to switch brands just because they got a discount coupon from another brand? To ensure this doesn’t happen to you, encourage and reward your customers for their loyalty, always giving them reasons to buy your products or services again.
Marketing automation allows you to update your CRM (customer relationship management) automatically, using information collected directly from the actions of leads or customers, as well as the interactions they have with your digital marketing content. In this way, you will always have a clean and updated database, without having to waste hours on it!
Marketing automation software gives access to various analytical data and reports. With this tool, you will be able to make better decisions, faster and based on real data, about how you want to apply your efforts and your investment. Through a data-driven approach, you will be able to increase interaction with your customers, leading to higher revenues and a distinct competitive advantage.
In addition, you also have access to performance data from your marketing and sales teams, allowing you to measure the results obtained according to the efforts applied.
There are at least 8 KPIs that you should have on your dashboard, and pay attention to their values and evolution:
Find out what KPIs you can automate to improve your company’s efficiency
With all the tools and functionalities that this software offer, instead of spending time on routine tasks that could be automated, you can just invest that time on more complex tasks, which must necessarily go through human intelligence. This does not mean that automation should replace people, but to make their work easier and more efficient.
While Automation can benefit different businesses in different ways, there are 5 benefits that are common to almost every business:
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