Facebook Ads is Facebook’s paid tool that allows you to create campaigns and promote them, both on Facebook and Instagram. But if you are creating campaigns, you should already know that. So let’s cover the main mistakes made on this platform and what you need to know to avoid them.
It is very common that the segmentation of the campaign’s target audience is not done in the most effective way. Here are some points you should consider when setting this parameter when creating a Facebook campaign:
Know the advantages of creating a lookalike audience to optimize campaigns
Frequently analyze what your competition is doing – what they are publishing, what paid ads they are running, and how they communicate with their customers.
Amplifier identifies your main competitors and shows you what they are doing on social media. Learn more in this article: What is Amplifier.
It is becoming increasingly difficult to get an ad to stand out in the midst of so many social media posts. There are a few points that you should consider when you are creating the image or video and text for your ad:
Learn the basics of content marketing in this article.
Another common mistake in creating Facebook ads is not adapting, updating or correcting the ads throughout their duration.
One of the most important things when you run a campaign is to set objectives, conversion goals, and a budget, so that you can then measure and analyze its results.
You should also define the metrics that are most important to you and your business and keep track of their values.
TheLanding Pages are very useful tools and are still little used.
A Landing Page is a page that contains all the necessary, but summarized, information about the product or service you are promoting. You can direct users to this page, through the ad, instead of directing them to the website. They usually contain a form that visitors can fill out, where they leave their contact information.
The probability that the click will convert via a Landing Page is higher.
Learn more about creating a website and landing pages.
Setting the budget for a campaign can be a challenge, but there are some points that you should keep in mind.
This is a common beginner’s mistake. You should not have all the ads concentrated in one Ad Set.
Facebook will probably assign different values to your ads within the same Set. In other words, it will make your task of analyzing the ads more difficult and will cause you to draw wrong conclusions. Bet on creating different sets of ads.
It’s important that you keep in mind that people don’t use social media to watch ads. So it’s important that your ads are not boring:
While it’s hard to measure whether people have seen your ad too many times, one of the things that indicates this is when you make optimizations to the ads and the results don’t increase.
Pixel is a tool that Facebook provides, that you can (and should) put on your website, that allows you to collect more data about the people who visit and what they do while browsing there.
This tool allows you, for example, to count how many people added items to the cart, how many made the purchase, and how many abandoned the cart without completing it.
It is quite common for people to choose the wrong target for the ad they are creating. First, you must define what your goal is with the ad: what do you want with that ad? Then you align that with the options Facebook presents and select the goal that makes the most sense for your business and for that specific ad.
Many people create ads and then don’t analyze the results and important metrics.
You should define which metrics are most important depending on the type of ad you run, and analyze them regularly to understand where and how you can maximize your results.
Make a point of exploring the highlights of your offering. You should highlight in your ad the main factors that differentiate you from your competition.
Before you create a campaign, you should define the target audience, the budget, and the goals of the ad. During its duration, don’t forget to test various factors (one thing at a time), track the results, and make some optimizations when necessary.
Remember, there is not just one way of doing things – try different things and draw conclusions about the best way to approach your audience.
Did they block your ad account? Learn how to unblock a Facebook account in this article