A common strategy used when you have e-commerce is to follow the user throughout the sales funnel process. In this strategy, we bring email marketing to ensure that the most forgetful users or those who have lost interest are reminded that we still exist and that we continue waiting for them to complete the purchase.
An email sent to a customer who added something to their cart but didn’t complete the sale can save and lower their drop-off rate!This email is a follow-up message sent to someone who leaves your website without purchasing the products they added to their shopping cart. These “abandoned cart” emails can recover about 10% of lost revenue.
You might be thinking: “But what a hassle to email all users who ended up not finalizing the purchase! I have more stuff to do!”
Dear reader – THESE PROCESSES ARE ALREADY AUTOMATED! You just need to configure that the email goes out automatically and retrieves the profitthat otherwise would have disappeared.
If you’re still not convinced, just look at the numbers (they won’t lie)
In other words, out of 100 people who receive an email from you – 45 open, 21 click, and 11 complete the purchase! We are not math experts at all, however, 11 seems to be higher than 0! (Source: Moosend)
We’ve already gone into more detail about this phenomenon in this article about 6 reasons and solutions to recover abandoned carts, but still, we’ll leave a short summary here:
Distraction and online shopping go hand in hand! There is so much stimulation online, so many links, so many images, so many banners, so much advertising, so much competition that easily those who browse your website can abandon the purchase halfway through.
This is where the abandoned cart emails come in, reminding your customers of the products they left behind and the incentives to return to complete the purchase.
When you contact these customers again, remember to keep things very simple:
What do these subjects have in common? They are not demanding anything from the customer.. They’re just checking in.
All e-commerce entrepreneurs work with the objective of increasing their online sales. One of the main factors contributing to this ultimate goal is effective communications. There is no doubt that the navigation and user experience on the website must work at their best. However, keeping in regular contact with your customers, even when they are not buying, generates intangible values for your company’s growth.
You should then take into account the following automation:
If you own an online store, email marketing is something that should already be integrated with your system. Emails are so crucial that they influence your online sales drastically. Easy to set up and vital when selling to the end consumer, given the high abandonment rate of the shopping cart.
If you think it’s still too complex, don’t forget that there are tools to help you automate some tasks for your email campaigns: