Marketing Digital

Feira dos Tapetes

The Amplifier was tested, yet again, and in just 30 days of trial this challenger became a passionate customer! You wanna find out how?

Here, we will only address the key points, and we have already gone into more detail in our Feira dos Tapetes Business Case that you can read by clicking HERE

Customer Objectives

The Challenge

The Challenge was simple, achieving more and better with a reduced budget, and in addition, competing with other agencies for the client’s portfolio.

Strategy and Solution

The Digital Marketing strategy ran through the Google Ads platform. The client said that we would have only 20% of his monthly budget for the proof of concept, which would translate to 6.66 €.

We crossed the metrics, created a strong branding campaign, with closed keywords and optimized in the regions that convert the most.

Percent bids were placed on the electronic devices with the highest conversion in order to gain greater traction, to improve CTR and to open the possibility of increasing the conversion rate.

“… Amplifier managed to generate a quarter of ad revenue with just 20% of the budget …”

Clicks

17 127

7.8%

CTR

4.55%

6.7%

Impression

376 068

1.1%

Cost

0.2%

CPC

0.06€

-7.1%

CPM

-0.9%

Conversion Rate

0.81%

9.6%

Sales (Goals)

12.3%

Conversion Cost

-12.1%

Revenue

33.2%

More sales, more profit, less acquisition cost - the essential, the crème de la crème of any digital marketing campaign.

Mais um Cliente Satisfeito!

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