Why creating a website can increase sales in your company

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Speaking of having a website is almost taken for granted. But the pandemic has accelerated a digital transformation of businesses that until today were not prepared for it – in fact, in just one year, we moved on which would normally have taken 10 years.

Why create a site if my company is already on social networks?

One of the major trends during 2019/2020 was the creation of e-commerce sites. Therefore, digital transformation is more than going to social networks. In order to sell, it is important to understand the advantages of having a website in addition to a Facebook or Instagram page. In other words, it’s about trying to diversify as much as possible and not put “all eggs in the same basket”. Therefore, it is important to keep your digital presence uniform and as diverse as possible.

So, we decided to list some of the advantages of having a professional website:

Reasons to create a website for your business

  • If your business is unique, why be the same as everyone ?: at a time when everything is digital, personalization is the key to highlight and differentiate your brand from others. All Facebook pages are the same, but your business is not the same at all.
  • Customer segmentation and monitoring are the keys to your success !: creating a website helps you to segment and better understand who your customer is. You can also, with the help of Digital Marketing, “track” your conversions to optimize your campaigns.
  • It will be simpler to share your products and your brand: typically, a website involves a domain, and a domain with your business will cause you to have more emails. Thus, you will be able to have a professional website with several types of targeted contacts. Your website will be the anchor for the information you want to pass on to your customers.
  • Gain visibility and monitor your customers: in an age when everything is online, it’s important that you get more potential customers to your site. That is why we always recommend a set of strategies that can help you with that. Thus, monitoring is essential to understand, identify and respond to what your customers are looking for.

Is it reliable to create a free website?

While there are options with free templates, these sites can create major headaches in the long run. Creating a secure website is an investment, but the cost is still much less than maintaining a physical store. A website requires a maintenance cost to ensure that it is updated regularly.

More than creating a website, you need to understand what kind of website makes sense for you...

In addition to having a website, there are also a number of choices to make about it: which type of website makes sense for your business? We take this opportunity to mention some examples:

Landing Page for a specific product

A landing page is a single-page website. In other words, it does not have an internal page layout (for example, a blog) and it has all the information on a single page. If you are selling a service or even a very targeted service, a website with one page only should be enough. For example, selling water heater fixing services (https://sos-esquentadores.pt/)

Website with blog

Look for a website that has room to grow, explain how it works, and even create some content on a weekly basis. A website with a blog is the right for you since you can create new dynamics with the user, namely the creation of content. For example, an association that creates content on a regular basis (https://algarve.escutismo.pt/)

E-commerce to focus on sales

Your business has several products and you want to focus on your sales. You still want to have all your digital payments and start transforming your business into an online store. For example, an electronics store that sells to the entire Iberian peninsula (https://lowetronics.com/)

You should also read: What is E-Commerce and why everyone talks about it?

Summing up, transforming your business into digital is something that makes sense to increase the number of sales. It will be a matter of better understanding what kind of website makes the most sense for you. Or even start with something simpler and adapt as your business grows.