Marketing Automation is based on the use of technology and artificial intelligence to automate and unify Marketing processes, ensuring communication based on consumer behavior.
Well, Key Performance Indicators are, as the name implies, Key Success Indicators. These indicators give you access to data about your company’s success and performance.
Learn more about automation in our article Marketing Automation: The Key to Increasing Online Sales.
Using software to automate KPIs will streamline your business operations and highlight opportunities in terms of cost efficiency that might otherwise not be visible.
Automating KPIs allows you to increase efficiency, save money and generate more insights.insights.
In addition to streamlining many tasks, this automation also gives you access to the data you need, in an actionable format and in real time.
There are two factors that you should be aware of and that can hinder or delay the implementation of this automation:
You should include 4 general groups of KPIs in the automation:
Automating the most suitable KPIs gives you access to a lot of valuable information. However, you should bear in mind that not everything is certain and that your automations should evolve, involving analysis and changes in strategy over time.
KPI automation will help you drive internal success, leading to a culture of automation and discover new opportunities to consolidate your business.