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Retention is synonymous with friendship

January 8, 2020

Amid the hustle and bustle of wanting to reach new heights or markets, make our product reach new people and earn the first big M (MILLION) we forget about those who started our business, those who bet on us from the beginning , those who invested resources in our modest company, we are of course talking about our first customers, the usual, the loyal, the friends!

Studies after studies state that it is 60% to 70% more expensive to look for new customers, however, many companies continue to ignore this (more than established) FACT.

What we want with this article is not to chew on an already chewed bublu gum, but to present statistical data for consideration. Be critical in your actions. There are tools that can help you with these strategies, naturally exponentiating your business to other levels.

Knowing then that it can cost 5 times more to acquire a new customer than to keep another, what can we learn from this?

Building a loyal and regular customer base is a must, thus avoiding some acquisition costs for new customers that can replace them (the word replace here was used on purpose, should never be replaced but added).

FACT: 44% of companies focus more on acquiring customers versus 18% on retention. Also, 40% of companies and 30% of agencies share the focus between acquisition and retention.

We are talking here about acquiring new customers as if it were a bad omen, but we cannot forget the joy in the achievement of closing a new business and bring a customer who can add (this time, the correct use) to our Loyals list. There are tactics, adventures and moves that can somehow minimize this burden spoken so far, so we move to:

3 maneiras de reduzir os custos na aquisição

  • Improve conversions on your website

Optimization! Focus! Attention to detail! Rest assured that your website is free of both computer and typing errors, there are no links that will stop anywhere, that your landing pages are better than your competitors, appealing call-to-action and of course a responsive website for all platforms and devices.

  • Change and improve your customer acquisition strategy

Analyze case by case and see which one is costing more and which one is costing less, certain channels over time are spending more money, don’t be afraid to close that channel and start over because if it worked once you know the right method to reach the right target audience!

  • Use your regular customers

Hype is real! If your customers are making a fuss about a new product of yours, that noise will always reach the ears of new customers.

You can also always use real cases / testimonials from customers who are happy with your services!

But is it really worth selling more to my customers?!

YES! YES! YES! No business can survive without new customers, but (and that’s a big BUT), its biggest source of revenue always goes on with its regular customers.
So let’s see why this focus is important:

  • Reduced costs. As stated above, it costs 7 times more to sell to new customers.
  • Room for improvement. Feedback from your customers is of utmost importance, especially when you can improve your offer and / or product.
  • Best conversion rate. Loyal customers buy 1, 2, 3 times, increasing the relationship between product / company and consumer market
  • More profit. No resources spent looking for new customers, more profit! The possibility of upsell present here also presents better probability.
  • Less marketing. With more regular customers your marketing strategies do not have to be so aggressive, reducing the cost of marketing campaigns.

As we said, there are tools that are within your reach within 1 click, Logrise is one of those tools, software that focuses on your customer base,
increasing retention rate, with artificial intelligence that learns autonomously. and communicating automatically and directly with your customers
thus ensuring greater revenue.

Using hospitality as an example, our software is injected into your ERP / CRM system where it starts to develop automatically and naturally, realizing which products are most visited, where the customer stops their search and which habit and consumption. All this information allows our robot to create specialized campaigns for each user, increasing the possibility of selling and retaining that same customer.

The future, today! Contact Logrise now to find out more!

Let’s raise your sales together?

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Logrise uses cookies to improve the browsing experience and performance of your website. The website uses its own and third party cookies to advertise Logrise products and services, related to your preferences, based on your browsing habits. Logrise also has a Privacy Policy in addition to its General Code of Conduct. By closing the message and continuing to browse this website, you agree to our cookie and privacy policy.

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O Logrise utiliza cookies para melhorar a experiência de navegação e o desempenho do seu website. O website utiliza cookies próprios e de terceiros para publicidade dos produtos e serviços Logrise, relacionados com as suas preferências, tendo como base os hábitos de navegação. O Logrise também dispõe de  em complemento ao seu Código Geral de Conduta.
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Política de Cookies e Privacidade

O Logrise utiliza cookies para melhorar a experiência de navegação e o desempenho do seu website. O website utiliza cookies próprios e de terceiros para publicidade dos produtos e serviços Logrise, relacionados com as suas preferências, tendo como base os hábitos de navegação. O Logrise também dispõe de  em complemento ao seu Código Geral de Conduta.
Ao fechar a mensagem e continuar a navegar neste website, concorda com as políticas de uso de cookies e de privacidade.