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We reveal 4 things that you can collect with your website's cookies! (and that boost your Hotel sales)

February 14, 2020

You know when you you enter a website and that banner appears saying “This website uses its own and third-party cookies to provide an optimal experience. By continuing to browse, do you agree with our cookie policy”? It typically serves for companies to collect data and use it to make decisions and get to know their potential customers (if you didn’t already know … what rock were you living under?). But  did you know what actually happens? Most of that data ends up accumulated on a server unless anyone catches it! And yes, your hotel is probably one of those cases – it has an amount of data comparable to gold and you have no idea!

For example, do you know how many of your site visitors convert to a potential client/guest? And how much is a visitor who converts worth?

Wait, wait, don’t run away now!

Know who they are and be able to point out that Easter campaign when he really needs to take a vacation?

Well… let’s do this!

Visits versus Reservations

Let’s see: how many visits are needed before a visitor makes a reservation? How many pages does he visit? Did he visit the price page first? Or will he firstly see the photos of the rooms? There it is, knowing this kind of information can help you give the future guest what he really needs. For example, why not trigger a form on the 5th visit (because yes, you will be able to know that that specific client converts his 5th visit) so that he asks for more information about booking a room. All of this, without resorting to OTA’s.

The good old acquaintances - customers

As we talked about on our post “Retention is synonymous with friendship”, there is only one thing better than attracting new customers: retaining old ones. So, if you already know that every year the Dias family, in May, goes to your website or an OTA to book those two weeks in August, why not send an SMS to let them know that you have a promotion in a family suite with a sea view? Yes, you can also convert former customers via cookies collected at the same time of the year. 🙂

If you wanna know how we do it, and what kind of magic robot we work with, let us lmow by clicking the button!

Bargain hunters

Do you know the main reason why some of your potential customers turn to OTA’s, instead of booking through your website? 

For their ability to present very attractive prices. 

Do you know how serious the situation is? 

The bargain hunters are always alert and will book soon! (millennials called to the reception!). 

We know that these types of customers are not very profitable, but it is worth paying attention to their behavior: they will probably find your Hotel in an OTA and make the reservation right away. After making the reservation, go to your website to see more photos, events that are taking place at the Hotel and how breakfast is. What if you, when accessing the records, already know who they are? Maybe it will be interesting to catch them next time by email saying they have a mega promotion!

Special days for everything-and-anything-else

The Christmas, the New Year, the St. Valentine’s Day, the Easter, the Carnival… the Black Friday… in short, a sea of beautiful dates that makes us want to escape to a place where we feel at home, but without having to deal with home! And this is where your Hotel shines: as your team makes good use of browser data, why not start working that data a few months before, send an email (let’s go crazy, send 2!) to whom you already know will go book a few days at that time? It’s a case in point, right?

We talked about 4, but we can talk about more if you want. Why not sit down and have a chat with us?

Let’s raise your sales together?

Cookie and Privacy Policy

Logrise uses cookies to improve the browsing experience and performance of your website. The website uses its own and third party cookies to advertise Logrise products and services, related to your preferences, based on your browsing habits. Logrise also has a Privacy Policy in addition to its General Code of Conduct. By closing the message and continuing to browse this website, you agree to our cookie and privacy policy.

Cookie and Privacy Policy

Logrise uses cookies to improve the browsing experience and performance of your website. The website uses its own and third party cookies to advertise Logrise products and services, related to your preferences, based on your browsing habits. Logrise also has a Privacy Policy in addition to its General Code of Conduct. By closing the message and continuing to browse this website, you agree to our cookie and privacy policy.

Política de Cookies e Privacidade

O Logrise utiliza cookies para melhorar a experiência de navegação e o desempenho do seu website. O website utiliza cookies próprios e de terceiros para publicidade dos produtos e serviços Logrise, relacionados com as suas preferências, tendo como base os hábitos de navegação. O Logrise também dispõe de  em complemento ao seu Código Geral de Conduta.
Ao fechar a mensagem e continuar a navegar neste website, concorda com as políticas de uso de cookies e de privacidade.

Política de Cookies e Privacidade

O Logrise utiliza cookies para melhorar a experiência de navegação e o desempenho do seu website. O website utiliza cookies próprios e de terceiros para publicidade dos produtos e serviços Logrise, relacionados com as suas preferências, tendo como base os hábitos de navegação. O Logrise também dispõe de  em complemento ao seu Código Geral de Conduta.
Ao fechar a mensagem e continuar a navegar neste website, concorda com as políticas de uso de cookies e de privacidade.