1 – Use the right words to describe your product / service
Nowadays, there are several choices between products and services similar to each other, so yours has to stand out from the competition. Using the right words, you might make or break the deal with a potential client. Some tips follow:
Use the right words for the right customer. If you know that you are talking to a client who already has experience in your business, show your knowledge and deepen the topic.
Show that you are better. Through reports and real cases from other clients you can make a difference in closing a business.
Question, question, question and answer. Realize the problem before giving an opinion.
2 – The Art of Selling
Continuous investment in training of your employees is mandatory! Everything in this world is constantly evolving, every day more and more discoveries are made, knowledge will never stagnate and you must ensure that your employees are prepared to face customers who are not so open to business.
Your level of knowledge can surprise potential customers, making them realize that you are an expert in the field, turning a no into a maybe and therefore a yes. If successful it will not only guarantee a sale but also a loyal customer.
3 – Visual Help
Talking to customers is very beautiful, describing a product is very beautiful, having the knowledge to answer questions is very beautiful, but do you know what is more beautiful? Visual support!
If a salesperson is equipped to mesmerize a customer, the sale will be the smoothest ever. Let’s imagine two scenarios:
- Imagine that you have a potential customer in front of you and you open your folder and start taking out flyer after flyer, magazine after magazine, and when you realize your potential customer has a real file in hand and you will start to feel uncomfortable.
- Now imagine that you open your folder, take out a tablet and have a digital catalog showing your stock, have the help of filters to meet the immediate needs of this customer and could close the sale right now.
Needless to say, Option 2 would be the right one to choose for a quiet and easy selling type. Never forget that even though your product is the best in the world, you’ll always need ways to help you close deals easily.
4 – Fairs and events
This tip should not even be on this list as it is completely mandatory for any business to attend trade shows and events. Why?
Brand Strengthening – Everyone who has been to a trade show or event will notice your presence, this brand recognition is worth the effort to attend time after time.
Increase contact network – An opportunity to have direct access to suppliers and potential business and investment partners.
The competition – To be competitive you have to keep an eye on what the competition is doing, and there is no better place than at fairs or events.
New Product Launches – You will find that feedback is instantaneous and interaction with your audience ensures that there are improvements to the product or how to communicate.
5 – Ratings and Comments
Your best sellers are your customers. In 2014, BrightLocal conducted a study that found that 90% of consumers trust online reviews and always look for that type of feedback. In that same report, 85% of consumers read at least 10 reviews before trusting a product or website. .
Star ratings, comments, or thumbs up / down are factors that, while not preponderant in a consumer’s final decision, point them to a final YES or NO path.