Amid the hustle and bustle of wanting to reach new heights or markets, make our product reach new people and earn the first big M (MILLION) we forget about those who started our business, those who bet on us from the beginning , those who invested resources in our modest company, we are of course talking about our first customers, the usual, the loyal, the friends!
Studies after studies state that it is 60% to 70% more expensive to look for new customers, however, many companies continue to ignore this (more than established) FACT.
What we want with this article is not to chew on an already chewed bublu gum, but to present statistical data for consideration. Be critical in your actions. There are tools that can help you with these strategies, naturally exponentiating your business to other levels.
Knowing then that it can cost 5 times more to acquire a new customer than to keep another, what can we learn from this?
Building a loyal and regular customer base is a must, thus avoiding some acquisition costs for new customers that can replace them (the word replace here was used on purpose, should never be replaced but added).
FACT: 44% of companies focus more on acquiring customers versus 18% on retention. Also, 40% of companies and 30% of agencies share the focus between acquisition and retention.
We are talking here about acquiring new customers as if it were a bad omen, but we cannot forget the joy in the achievement of closing a new business and bring a customer who can add (this time, the correct use) to our Loyals list. There are tactics, adventures and moves that can somehow minimize this burden spoken so far, so we move to: